Homegrown UAE hospitality group JA Resorts & Hotels is proud to welcome and implement the reimagination of the new and improved GHA DISCOVERY programme: the world’s largest loyalty programme featuring more than 35 independent hotel brands in 85 countries. In the new iteration of the programme, guests at JA Resorts & Hotels will have the opportunity to progress faster through the tiers, earn instant DISCOVERY Dollars and redeem ‘Live Local’ experiences. Savvy customers who wish to start earning straight away can sign up for the GHA DISCOVERY programme at the reception area of any of the ten unique JA Resorts & Hotels, or online, or via the GHA DISCOVERY app. Guests will be rewarded instantly, not just for nights stayed at the hotels and resorts, but also for spend in restaurants and on experiences. Guests can then spend their DISCOVERY
Dollars on a wide range of rewards from room upgrades to restaurants to unique and memorable JA experiences like shooting, golf, sunset cruises, and trips to a honeybee farm.
Key benefits of the newly designed GHA DISCOVERY programme include:
● DISCOVERY Dollars (D$): An all-new digital rewards currency where members earn D$ at any property in the GHA DISCOVERY collection for use on future stays. At check-out, D$ earned on previous stays can be used towards the hotel room, room upgrades, dining, spa treatments, or other extras. Members can earn D$ from Day One, and the percentage earned on eligible spend increases with membership tier status, starting at 4% and rising to 7%.
● Expanded Membership Tiers: The new GHA DISCOVERY tiers are Silver, Gold, Platinum and Titanium. New members achieve Silver status upon joining the programme and are entitled to benefits from their first stay. Tier progression is easier and faster to access, thanks to an extra tier added and more flexible criteria. Members can move to the next tier in three ways – the number of nights/stays, spend across eligible purchases, or the number of hotel brands stayed in. Titanium members can also benefit from status sharing, with the option to gift their tier to a friend or family member each year.
● Live Local: Tapping into the staycation trend, Live Local gives members access to GHA properties in their locale through Stay Offers for well-deserved breaks; Local Offers for short bursts of enjoyment without a stay, such as access to the beach, gym or pool, or special deals on dining and wellness; plus Experiences – bespoke member-only activities that immerse them in their local culture or community, from tours and classes to events and nature-bound expeditions.
About the Reimagination of GHA DISCOVERY
The reimagination of GHA DISCOVERY, the world's largest loyalty programme for independent hotel brands, is officially launched today, meeting the needs of modern travelers with more rewards, recognition, and opportunities to experience hotels and resorts at home or away. Operated by Global Hotel Alliance (GHA), the programme, which embraces new travel and lifestyle trends, encompasses more than 500 hotels across 35 brands in 85 countries and serves more than 11 million members. It will expand its reach further in 2022, adding another 360 hotels.
About JA Resorts & Hotels
A legacy UAE brand, JA Resorts & Hotels was born in 1981 and has a widely recognised reputation for excellence, in the management and operation of award-winning resorts and hotels. Taking its name from the original Jebel Ali (JA) Beach hotel, JA Resorts & Hotels portfolio now features 10 distinct properties across the UAE and Indian Ocean, each dedicated to curating unique experiences and creating unforgettable memories. Tropical escapes include JA Manafaru, the idyllic luxury island resort in pristine, lagoon ringed Haa Alifu Atoll, at the northern tip of the Maldives and JA Enchanted Island Resort, a luxurious hideaway of 10 exquisite villas on a private island, in the middle of the protected Saint Anne Marine Park. Within the UAE, guests can choose from the five-star JA Ocean View Hotel, as well as the deluxe hotel apartments of JA Oasis Beach Tower, both located along 'The Walk' in Jumeirah Beach Residence. Other attractive options include the acclaimed JA The Resort - Dubai's largest experience resort, with 1 million square metres of thrilling activities and 3 unique hotels offering 800 suites and rooms between them– the award-winning JA Beach Hotel, JA Palm Tree Court and JA Lakeview Hotel, a golf course adjacent property opened in 2019. The JA Hatta Fort Hotel is Dubai's only mountain resort, a secluded getaway amidst the stunning Hajar Mountains landscape. The Manor by JA is a 2020 addition to the portfolio, a 247 key corporate hotel located in Al Furjan, Dubai. In 2021, the group has also opened the new JA Enchanted Waterfront Villa's, a brand-new idyllic getaway in Seychelles featuring 10 villa resort residences on the east coast of Mahé. JA Resorts & Hotels is a member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, bringing together more than 35 brands with over 500 hotels in 85 countries.
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