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Emiratisation

Al BawabaJA Resorts & Hotels is part of the Dutco Group of Companies, Dubai, UAE. Established in 1947 by Yousuf Baker, the company was re-constituted into a limited liability company later that year by decree of His Highness, the late Sheikh Rashid Bin Saeed Al Maktoum. The company is owned entirely by UAE Nationals and is committed to maintain the strong Arabic roots and heritage of the UAE.

JA Resorts & Hotels ‘Al Bawaba’ Emiratisation Programme
Emiratisation has been part of the company strategy since 2003 during which time a separate brand was created to assist the company vision of sustainable long-term Emiratisation throughout all its operations. ‘Al Bawaba’ - translating to the ‘Gateway’ - was chosen to convey that JA Resorts & Hotels not only offers UAE Nationals employment, but also a career gateway into the hospitality industry.

The use of the brand ‘Al Bawaba’ graphically represents the way the company sees its Emiratisation initiatives fan out on a sustainable and systematic basis. This process is implemented through targeted entry level positions for UAE nationals into each of its various properties, gradually culminating in the aim to place UAE Nationals strategically within hotel front and back of house departments.

The final objective of this initiative is to have UAE nationals represented across all position grades within the properties over the long-term. At present, the company employs over 30 UAE Nationals.

To view the company’s Vision & Plan for sustainable long-term Emiratisation, please click here.

To view a testimonial, please click here

Partners

Emiratisation Task Force for Tourism
Emiratization Task Force for TourismThe Department of Tourism and Commerce Marketing (DTCM) created the Emiratisation Task Force for Tourism (ETFT) in 2002 to promote the Emiratisation of the tourism and hospitality industry.

Membership of the Task Force is made up of industry, government, educational and vocational training representatives who have an interest in the tourism and hospitality industry.

The ETFT has since 2002 successfully run annual Career Development Summer Programmes for UAE National jobseekers that provided a career advisory experiential gateway focusing on the opportunities available within the hospitality industry private sector.

Tanmia
Tanmia is a Federal Government Independent Authority, whose main objectives are to create job opportunities for the UAE National workforce, reduce the unemployment ratio, enhance the skills and productivity of the national workforce and recommend relevant policies to the UAE Federal Government.

 
 
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